Privacy policy

Last Updated: June 2026

At Trust Your Roots ("TYR", "we", "our", or "us"), trust is fundamental to everything we do.

Just as we believe in thoughtful, intentional care for hair and skin, we believe in handling your personal information with the same level of care, transparency, and responsibility.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, purchase our products, contact us, or otherwise interact with TYR.

By using our website and services, you agree to the practices described in this Privacy Policy.

Information We Collect

Information You Provide

When you place an order, create an account, subscribe to our communications, or contact us, we may collect:

Full name
Email address
Phone number
Billing address
Shipping address
Order details
Customer service communications

Payment Information

Payments are processed through secure third-party payment providers.

TYR does not store or have access to your complete debit card, credit card, UPI, or banking credentials.

Information Collected Automatically

When you visit our website, we may automatically collect:

IP address
Browser type
Device information
Pages visited
Website activity
Referral sources
Cookies and similar technologies

This information helps us improve website performance and customer experience.

How We Use Your Information

We may use your information to:

Process and fulfil orders
Provide shipping updates
Respond to customer enquiries
Improve our website and services
Prevent fraud and misuse
Comply with legal obligations
Send product updates, educational content, or marketing communications (where permitted)

Marketing Communications

If you subscribe to our newsletter or consent to marketing communications, we may send you updates about:

New product launches
Educational content
Brand stories
Promotions and special offers

You may unsubscribe at any time using the unsubscribe link included in our emails or by contacting us directly.

Cookies

Our website may use cookies and similar technologies to improve website functionality, understand visitor behaviour, and enhance your browsing experience.

You may disable cookies through your browser settings; however, some website features may not function properly.

Sharing of Information

We do not sell your personal information.

We may share information only with trusted service providers who help us operate our business, including:

Payment processing partners
Logistics and delivery partners
Website hosting providers
Analytics providers
Marketing and communication platforms

These service providers are authorised to use your information only as necessary to provide services on our behalf.

Data Security

We implement reasonable technical and organisational safeguards designed to protect your information from unauthorised access, disclosure, alteration, or misuse.

While no online system can guarantee absolute security, we continuously work to maintain appropriate safeguards.

Data Retention

We retain personal information only for as long as necessary to:

Fulfil orders
Provide customer support
Meet legal, accounting, and regulatory obligations
Resolve disputes
Enforce our agreements

Your Rights

Subject to applicable laws, you may request:

Access to your personal information
Correction of inaccurate information
Deletion of certain personal information
Withdrawal of marketing consent

To exercise these rights, please contact us using the details below.

Children's Privacy

Our products are intended for individuals aged 5 years and above.

However, purchases and website transactions must be made by individuals who are at least 18 years old or under the supervision of a parent or legal guardian.

We do not knowingly collect personal information from children without appropriate consent.

Third-Party Links

Our website may contain links to third-party websites or services.

TYR is not responsible for the privacy practices or content of external websites.

We encourage you to review their privacy policies separately.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

The revised version will be posted on this page with an updated effective date.

Contact Us

For questions regarding this Privacy Policy or your personal information, please contact:

Trust Your Roots (TYR)

Email: connect@tyrlife.com

Phone: +91 8448 25221

Customer Support Hours:
Monday to Saturday
10:00 AM – 6:00 PM IST

Grievance Officer

In accordance with applicable Indian laws:

Name: Niha Rai

Email: connect@tyrlife.com